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5 tips to build a strong identity for small businesses
Corporate Branding & Public Relations

5 tips to build a strong identity for small businesses

Establishing an identity for your SME is a great way to make it more competitive and ensure sustainable growth.

Sourav Paul Sourav Paul Jul 09 · 5 min
Use colours strategically to market your brand
Corporate Branding & Public Relations

Use colours strategically to market your brand

This Holi, Sourav Paul elaborates on the impact of colours in branding & marketing.

Sourav Paul Sourav Paul Mar 01 · 5 min
Why is content marketing the best affiliate marketing strategy?
B2B Marketing & Demand Generation

Why is content marketing the best affiliate marketing strategy?

Sourav Paul explains the increasing importance of content marketing & demonstrates why it is the best affiliate marketing strategy.

Sourav Paul Sourav Paul Dec 07 · 4 min
The growing freelance sector in the Indian economy
Human Resources & Talent Management

The growing freelance sector in the Indian economy

Sourav Paul compares the Indian freelance market to the mature once in the US predicting that freelance will grow in the country.

Sourav Paul Sourav Paul Nov 02 · 3 min