B2B Sourcing Insights & Trade Articles | GlobalLinker
Explore expert B2B sourcing guides, supplier vetting tips, wholesale trade insights, and procurement strategies for buyers and suppliers on GlobalLinker's B2B marketplace.
Latest articles
Showing 1–7 of 7
Want to understand the marketing tactics of Apple?
Takeaways from Apple's strong marketing strategies that can help grow your brand and business.
Pooja Yadav
Dec 11 · 8 min
Have you tried ‘researching’ in marketing?
Targeted marketing can have a huge impact in growing your business.
Pooja Yadav
Nov 22 · 5 min
Visual is the way forward for content marketing
Visual marketing should be key to your marketing campaigns. Here are some examples of campaigns that went viral.
Pooja Yadav
Nov 12 · 7 min
The next big thing: Influencer Marketing
Pooja Yadav opines about influencer marketing - a growing force in the tools needed to make a brand visible.
Pooja Yadav
Oct 30 · 5 min
How to give your brand a boost with video marketing
Video marketing - give the most amount of information in the shortest time to your customers.
Pooja Yadav
Oct 16 · 5 min
From revenue obsession to customer obsession
Pooja Yadav explains how ‘customer obsession’ is replacing revenue obsession as the path to growth for brands & SMEs.
Pooja Yadav
Oct 03 · 5 min
How to create trending hashtags for your next viral campaign
Pooja Yadav explains the power of Hashtags and the role they play in the digital marketing strategies of today.
Pooja Yadav
Sep 15 · 8 min