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Showing 1–5 of 5
The Dark Matter
Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.
Anil Kumar
Oct 26 · 4 min
Nudge, nudge, wink, wink
Anil Kumar outlines the increasing prevalence of ‘nudging’ or psychological marketing that is used to push sales.
Anil Kumar
Apr 28 · 5 min
Marketing? Say that again!
A reflection on the fading importance of the traditional 4 P’s in marketing & how the foundation of marketing has been redefined.
Anil Kumar
Apr 21 · 5 min
Digital Evolution: The making of Human 2.0
Anil Kumar, Founder of Planetworx, opines about the possibilities in technology in the future and its impact on us humans.
Anil Kumar
Mar 27 · 5 min
Demonetising entrepreneurship
Anil Kumar, Co-founder of Planetworx Technologies outlines what it takes for an entrepreneur's journey to be fulfilling even as they work towards business success.
Anil Kumar
Feb 06 · 4 min