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Rural Agriculture Marketing (Hardback, Prashant S. Bodake, Srinivasan Iyengar & Prakash J.Kshirsagar Compiled by Anil Pande & Snehal A. Khanvilkar)

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We at NIPA when look back at the journey that started 47 years ago, we feel humbled. Sh Shree Pal Jain, the Founder, started the firm with just one room, one table and a set of chairs; with his sheer dedication, hard work, commitment and to develop everlasting relationships, throughout these nearly five decades have developed a customer centric and value-based company.

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The book further explores the intricacies of Rural Distribution Systems, distribution strategies for consumer and industrial goods in rural contexts. It highlights the diverse considerations that need to be taken into account in these sectors. The role of Agricultural Produce Marketing Committees is also discussed, as they play a significant role in regulating andoptimizing the distribution of agricultural products in rural areas._on key aspects and tools.


Contents


1.Rural Marketing, 2.Rural Marketing Management, 3.Rural Marketing Strategies, 4,Rural Distribution, 5. Communication Technology in Rural Marketing, 6. Rural Marketing Research

Description provided by Nipa Genx Electronic Resources & Solutions.

Prashant S. Bodake, Srinivasan Iyengar, Prakash J. Kshirsagar

Anil Pande & Snehal A. Khanvilkar

Hardback

Rural Marketing Strategies, Rural Distribution Systems, Consumer Decision-Making

Marketing Professionals, Agricultural Experts, Researchers

Emphasis on innovation and diffusion within rural markets

Discusses the role of Agricultural Produce Marketing Committees

Specifications
ISBN
1234567890123
Publication Year
2023
Pages
250
Publisher
XYZ Publications
Language
English
Dimensions
6 x 9 inches
Weight
1.5 lbs
Chapters
8 Chapters covering various aspects of rural marketing
Use cases
Category
agriculture > agriculture and farm consultants > agriculture research services
Primary application
Brand
Product type
Product
Logistics & handling
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As per buyer requirement
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As recommended by supplier
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India
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1 Unit
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Frequently asked by buyers
What topics are covered in the book regarding Rural Marketing?

The book covers topics including Rural Marketing Management, Rural Marketing Strategies, Rural Distribution, Communication Technology in Rural Marketing, and Rural Marketing Research.

Who would benefit from reading this book?

Marketing professionals, agricultural experts, researchers, and anyone interested in understanding the dynamics of rural markets will find this book invaluable.

What is the significance of the Agricultural Produce Marketing Committees discussed in the book?

The book highlights how Agricultural Produce Marketing Committees regulate and optimize the distribution of agricultural products, which plays a critical role in rural market effectiveness.

Are there practical strategies provided in this book?

Yes, the book provides tailored strategies and insights specifically designed to address the challenges and opportunities present in rural marketing.

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