Help the groups you support establish a digital presence through online stores, product catalogues and shared marketplace models. GlobalLinker works with institutions to explore digital commerce technology for self-help groups, artisans and local producers.
Technology is one part of a successful programme. Seller readiness, training, operations, logistics and ongoing promotion matter just as much.
The right model depends on your objectives, how many groups take part, how ready they are and how operations will run. Not every model is part of every deployment.
Each participating group has its own online presence and product catalogue to showcase what it makes.
Products from many groups are discoverable through one common platform.
Each group keeps its own identity while taking part in a larger marketplace experience.
A practical sequence for planning your programme. Timelines and costs depend on the groups and scope involved.
Which groups will take part and the products they can reliably supply.
Decide which groups need managed onboarding support and which can set up themselves.
Create or organise product photos, descriptions and prices for each group.
Agree how payments, delivery and order handling will work for each seller.
Who operates the platform, supports sellers and handles day-to-day questions.
How the marketplace will be promoted so buyers find the groups’ products.
Agree indicators such as groups onboarded, active listings and platform activity.
Through an individual online store, a listing on a shared marketplace, or both. Most groups also need help with product photos, descriptions, payments and delivery before they can sell reliably.
Yes, that is one possible model: each group keeps its own store and identity while its products also appear in a common marketplace. Whether it fits depends on the platform and programme requirements.
Identify participating groups and products, decide the selling model, plan onboarding, agree payment and delivery arrangements, and decide who will run and promote the marketplace.
A technology partner provides the stores, catalogues and marketplace platform, and can support seller setup. Training, logistics and promotion usually need to be planned with the institution.
Through workshops, in-person meetings and managed setup, where a team helps groups create stores, photograph products and write listings.
How each group will receive payments, who handles packing and shipping, delivery coverage and costs, and how returns and customer questions are managed.
Start with a small set of ready groups, pick a selling model, plan onboarding and operations, then expand as groups and processes mature. GlobalLinker can discuss options for your programme.
Online selling models, what participating groups need to get started, and how institutions can plan onboarding, payments and delivery.
Read the guide to helping self-help groups sell onlineA practical checklist for assessing technology partners and defining requirements: model fit, onboarding, catalogues, integrations, security, data ownership, support and exit terms.
Explore the marketplace technology partner checklistTell us about the groups you support, the products they make and what you want your digital programme to achieve.
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