Help local businesses, artisans and producers establish an online presence through a digital marketplace designed around your programme's objectives. GlobalLinker works with institutions to enable seller digitisation, product catalogues and marketplace experiences that can showcase local products to wider markets.
A digital platform enables participation. Programme outcomes also depend on seller readiness, operational support, buyer acquisition and ongoing institutional ownership.
Capabilities vary by deployment. The scope for each project is agreed against its requirements and available integrations.
Bring products from many participating businesses into one common marketplace, subject to the chosen platform configuration.
Give participating businesses their own online presence and product catalogue, where the selected solution supports it.
Organise product information and listings so buyers can understand what each seller offers.
Support relevant commerce workflows and payment or logistics integrations, depending on project requirements.
Marketplace experiences aligned with the identity and objectives of the sponsoring institution.
Plan how sellers will be onboarded and supported, including managed setup where available.
Launched by the Union Ministry of Commerce and Industry. FIEO leads global promotion of the marketplace.
DTI took its Go Lokal! programme online, extending it beyond selling MSME products through malls and stores.
A starting point for preparing a project brief or evaluating technology partners. Timelines and costs depend on scope.
Identify the seller groups, products, intended buyers and programme outcomes.
A product-discovery marketplace, individual stores, a shared marketplace or a combination.
How businesses will register and how product information is collected and maintained.
The commerce workflows, integrations, reporting and other capabilities needed.
Who handles platform administration, seller support, promotion and maintenance.
Agree measures such as sellers onboarded, active listings and platform activity.
A digital platform through which a government or sponsoring institution can showcase products from local businesses and connect participating sellers with potential buyers.
A programme can combine seller onboarding, product catalogues, individual online stores and a shared marketplace. The right model depends on the sellers, programme objectives and operating arrangements.
That is one possible marketplace model. The structure and implementation should be confirmed against the selected platform and project requirements.
Marketplace model fit, seller onboarding, catalogue management, integrations, security, data ownership, reporting, ongoing support, commercial terms and exit arrangements.
No. The platform is one part of the programme. Seller readiness, product availability, pricing, logistics, buyer acquisition and ongoing promotion also influence commercial outcomes.
Contact GlobalLinker with your programme objectives, target seller groups and initial technology requirements to discuss potential approaches.
The decisions involved in building a state marketplace, from choosing the right model and onboarding sellers to planning operations, payments and promotion. Includes GlobalLinker’s Telangana experience.
Read the guide to building a state government marketplaceA practical checklist for evaluating marketplace vendors across model fit, seller onboarding, catalogue management, interoperability, security, data ownership, reporting, support and exit terms.
Read the marketplace technology partner checklistTell us about your target sellers, programme objectives and technology requirements. GlobalLinker can discuss the marketplace approach and capabilities relevant to your initiative.
See all GlobalLinker technology partnershipsWe've received your enquiry and will reply to to arrange a conversation.