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PUSA – Golden Sella

Anita International logo
Anita International
Exporter, Wholesaler — Howrah, West Bengal, India · Replies in ~24–48 hours
Export Ready
Price on request In stock
MOQ: 1 unit
Lead time: On request
GST invoice
Origin: India
Export ready
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Export Snapshot
Minimum order
1 unit
HSN Code
10063020
Origin
India
Lead time
On request
Port of dispatch
On request
Packaging
Standard export packaging
Shelf life / storage
As per product specification
Export markets served
United Arab Emirates flag AE Oman flag OM Saudi Arabia flag SA
Ability to customise
As per OEM brief
Values shown are for Anita International.
Importer-Exporter Code APEDA
Company Anita International
Anita International logo
Anita International

Anita International is a trusted and growing export company based in India, dedicated to supplying premium-quality agricultural products to global markets. With a strong focus on quality, reliability, and long-term partnerships, we specialize in exporting Basmati Rice, Non-Basmati Rice, Pulses, and Spices to clients across regions such as the UAE, Oman, Saudi Arabia, and beyond.

Registered address: Howrah, India. Industry: Agriculture & Agri Products › Agri Produce & Finished Products.

View profile →
Established
1970
Employees
1–10
GST
19ACEFA6421D1ZQ
IEC code
ACEFA6421D
Export markets
United Arab Emirates flag AE Oman flag OM Saudi Arabia flag SA
Member since
Nov 2025
Turnover
Less than $50,000
Incorporation type
On request
Product details

Industrial Applications & Processing

Sugandha Raw is chosen by finishers, private-label packers, and milling partners that intend to control final milling, polishing, or aroma enhancement. Raw grain allows buyers to apply their own finishing processes to meet target specifications for broken percentage and appearance.

Export & Trade Information

  • Country of Origin: India
  • Port of Loading: Major local ports (e.g., Mundra / Nhava Sheva)
  • Export Markets: UAE, Oman, Saudi Arabia, United States, Australia
  • Documents Provided: COA, Phytosanitary, COO, Commercial Invoice

Request Bulk Pricing

Provide finishing requirements, monthly volume, and packaging preference to receive pricing tiers and lead time information. Finishing scope affects both pricing and lead-time planning.

Semantic Internal Linking & Categories

Related Products:

  • Sugandha Steam
  • Sugandha Golden Sella

Explore Category:

  • Basmati Rice

Frequently Asked Questions

  • Which Sugandha grade should I choose for custom milling? Select the raw variant to retain full control over milling, polishing, and aroma profiling at your facility.
  • Can Sugandha specifications be customized? Yes. Buyers can specify finishing tolerances and packaging formats prior to milling contracts.
  • What factors affect the bulk pricing of Sugandha Raw? Pricing depends on volume, required finishing, and packaging; provide finishing scope for precise quotes.
  • What is the minimum order quantity (MOQ) for Sugandha Raw? Commercial bulk volumes are available upon request and depend on finishing and shipment planning.
Description provided by Anita International.

Extra-long grains

Rich golden color

Advanced parboiling (Golden Sella technology)

Enhanced durability and breakage resistance

Fluffy and non-sticky

Excellent elongation after cooking

Naturally aromatic

Sortex cleaned and quality tested

Available in 50kg, 25kg, and 10kg packs

Private label and customized branding available

Biryani, catering, hotels, restaurants, export markets

Specifications
Product Variety
PUSA Golden Sella Basmati Rice
Processing
Parboiled using Golden Sella Technology
Grain Length
Extra-long grains
Color After Processing
Rich golden hue
Cooking Quality
Fluffy, non-sticky, elongated grains with natural aroma
Breakage Resistance
High due to enhanced grain strength
Sorting Process
Sortex cleaned
Packaging Sizes
50kg, 25kg, 10kg
Suitable For
Biryani, catering, large-scale foodservice, export
Markets Served
Middle East, Africa, Europe, global export
Customization
Private label and branding available
Use cases
Category
Food & Beverage > Rice & Grains > Basmati Rice
Primary application
Brand
Not specified
Product type
Product
Logistics & handling
Lead time
On request
Packaging
As per buyer requirement
Storage condition
As recommended by supplier
Origin
India
Form
As listed by supplier
Commercials Anita International
Minimum order
1 unit
Lead time
On request
Payment terms
As per negotiated commercial agreement
Frequently asked by buyers
What makes PUSA Golden Sella Basmati Rice suitable for export markets?

PUSA Golden Sella Basmati Rice undergoes Sortex cleaning and quality testing to meet international hygienic standards. Its enhanced grain strength due to Golden Sella parboiling ensures minimal breakage during long-distance transportation, making it ideal for Middle East, African, and European export markets.

Is this rice suitable for large-scale catering operations?

Yes, PUSA Golden Sella's fluffy, non-sticky texture and extra-long grain elongation after cooking make it perfect for bulk catering, hotels, and restaurants that require consistent quality and appeal.

Can private labeling or customized packaging be arranged for this product?

Yes, ANITA INTERNATIONAL offers private label services and customized branding options for PUSA Golden Sella Basmati Rice to meet specific business requirements.

How does Golden Sella processing affect the nutritional value of the rice?

The controlled parboiling process used in Golden Sella technology locks in essential nutrients, preserving the rice’s nutritional profile while improving grain strength.

What packaging options are available for bulk buyers?

PUSA Golden Sella Basmati Rice is available in 50kg, 25kg, and 10kg packaging sizes to suit various bulk order requirements.

Question not answered? Sellers typically reply within 24–48 hours.

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Buyer guides & articles

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Basmati Rice Grades Explained: A HORECA Buyer's Guide to Sourcing from India
Article
Basmati Rice Grades Explained: A HORECA Buyer's Guide to Sourcing from India
A HORECA guide to Basmati rice grades, aging and quality standards, helping hotels, restaurants and catering businesses source rice from Indian suppliers.
Published 02 Jul 2026
PUSA – Golden Sella
PUSA – Golden Sella
Price on request