Customer Relationship Management (CRM) - Business concept of the day
Definition: Customer relationship management (CRM) refers to the principles, practices and guidelines that an organisation follows when interacting with its customers.
Example: Focusing on CRM helped the small business increase its foothold in its target market.
Business Insight: CRM is about building positive experiences for customers so as to grow a loyal customer base through policies, people, process and technology.
Written by
GlobalLinker Staff
GlobalLinker Content Team · Gurgaon · connections
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
