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PUSA – Sella

Anita International logo
Anita International
Exporter, Wholesaler — Howrah, West Bengal, India · Replies in ~24–48 hours
Export Ready
Price on request In stock
MOQ: 1 unit
Lead time: On request
GST invoice
Origin: India
Export ready
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Export Snapshot
Minimum order
1 unit
HSN Code
10063020
Origin
India
Lead time
On request
Port of dispatch
On request
Packaging
Standard export packaging
Shelf life / storage
As per product specification
Export markets served
United Arab Emirates flag AE Oman flag OM Saudi Arabia flag SA
Ability to customise
As per OEM brief
Values shown are for Anita International.
Importer-Exporter Code APEDA
Company Anita International
Anita International logo
Anita International

Anita International is a trusted and growing export company based in India, dedicated to supplying premium-quality agricultural products to global markets. With a strong focus on quality, reliability, and long-term partnerships, we specialize in exporting Basmati Rice, Non-Basmati Rice, Pulses, and Spices to clients across regions such as the UAE, Oman, Saudi Arabia, and beyond.

Registered address: Howrah, India. Industry: Agriculture & Agri Products › Agri Produce & Finished Products.

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Established
1970
Employees
1–10
GST
19ACEFA6421D1ZQ
IEC code
ACEFA6421D
Export markets
United Arab Emirates flag AE Oman flag OM Saudi Arabia flag SA
Member since
Nov 2025
Turnover
Less than $50,000
Incorporation type
On request
Product details

Industrial Applications & Processing

PUSA Golden Sella is selected by retail brands and food service operators that need basmati characteristics with robust milling properties. The Golden Sella process reduces milling losses and improves finished appearance for branded packaging.

Export & Trade Information

  • Country of Origin: India
  • Port of Loading: Major local ports (e.g., Mundra / Nhava Sheva)
  • Export Markets: UAE, Oman, Saudi Arabia, France, Canada
  • Documents Provided: COA, Phytosanitary, COO, Commercial Invoice

Request Bulk Pricing

Provide grain length tolerance, monthly volume, and packaging preference to obtain customized pricing. Packaging and volume determine lead-time and logistic arrangements.

Semantic Internal Linking & Categories

Related Products:

  • PUSA Sella
  • PR47 Golden Sella

Explore Category:

  • Basmati Rice

Frequently Asked Questions

  • Which PUSA grade should I choose for retail presentation? Golden Sella is recommended for retail lines prioritizing milled appearance and kernel strength.
  • Can PUSA specifications be customized? Yes. Broken percentage and packing formats can be adjusted to buyer needs prior to confirmation.
  • What factors affect the bulk pricing of PUSA Golden Sella? Pricing depends on packaging, volume, and grade; share your requirements for precise tiers.
  • What is the minimum order quantity (MOQ) for PUSA Golden Sella? Commercial bulk volumes are available upon request and scheduled per packaging choice.
Description provided by Anita International.

Extra-long, 8.0+ mm

Golden Sella with excellent shine

Non-sticky and fluffy after cooking

Ideal for biryani, pulao, and catering

Up to 24 months due to parboiling

Export-grade, uniform grain quality

BOPP Printed Bags, Laminated PP Bags, Non-Woven Bags, Jute Bags

FSSAI, ISO, HACCP, APEDA (as applicable)

Hygienically processed with strict quality control

Rich, characteristic basmati aroma

Specifications
Variety
PUSA Sella Basmati Rice
Rice Type
Parboiled (Sella)
Average Grain Length
8.0+ mm
Appearance
Golden sella finish with excellent shine
Texture After Cooking
Non-sticky, fluffy, separate grains
Shelf Life
24 Months
Origin
India
Packaging Types
BOPP Printed Bags, Laminated PP Bags, Non-Woven Bags, Jute Bags
Pack Sizes Available
1 kg, 5 kg, 10 kg, 20 kg, 25 kg, 50 kg
Certifications
FSSAI, ISO, HACCP, APEDA (as required)
Use cases
Category
Food & Beverage > Rice & Grains > Basmati Rice
Primary application
Brand
Not specified
Product type
Product
Logistics & handling
Lead time
On request
Packaging
As per buyer requirement
Storage condition
As recommended by supplier
Origin
India
Form
As listed by supplier
Commercials Anita International
Minimum order
1 unit
Lead time
On request
Payment terms
As per negotiated commercial agreement
Frequently asked by buyers
What makes PUSA Sella Basmati Rice suitable for large-scale catering?

PUSA Sella Basmati Rice features extra-long, strong grains that remain separate and fluffy after cooking, ensuring consistent quality and texture ideal for biryani, pulao, and bulk food service in catering operations.

How does the parboiling process affect PUSA Sella Basmati Rice?

Parboiling enhances the nutritional retention, grain firmness, and shelf life of PUSA Sella Rice, resulting in rice that cooks well with a golden appearance and provides a non-sticky, fluffy texture.

What packaging options are available for bulk export of PUSA Sella Basmati Rice?

Bulk and export packaging options include BOPP printed bags, laminated PP bags, non-woven bags, and premium jute bags, all designed to be moisture-resistant and food-grade to preserve aroma and quality.

Is PUSA Sella Basmati Rice certified for food safety and quality standards?

Yes, it is certified with FSSAI, ISO, HACCP, and APEDA certifications, ensuring it meets stringent food safety and export quality standards.

What is the typical shelf life of PUSA Sella Basmati Rice under proper storage?

The typical shelf life is up to 24 months, supported by the parboiling process and moisture-resistant packaging that helps maintain product freshness.

Question not answered? Sellers typically reply within 24–48 hours.

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Buyer guides & articles

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Basmati Rice Grades Explained: A HORECA Buyer's Guide to Sourcing from India
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Published 02 Jul 2026
PUSA – Sella
PUSA – Sella
Price on request