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Joha Rice

Kuhi Enterprise logo
Kuhi Enterprise
Manufacturer, Brand Owner, Exporter, Wholesaler — Jorhat, Assam, India · Replies in ~24–48 hours
FIEO Registered Export Ready
1 other verified sellers also offer this product
₹ 1.47 /KGS (Kilograms) In stock
Inclusive of all taxes
MOQ: 20 KGS (Kilograms)
Lead time: On request
GST invoice
Origin: India
Export ready
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Export Snapshot
Minimum order
20 KGS (Kilograms)
HSN Code
1006
Origin
India
Lead time
On request
Port of dispatch
On request
Packaging
Bulk or customized packaging available
Shelf life / storage
As per product specification
Export markets served
Suitable for preparing traditional Assamese dishes, pulao, biryani, and desserts
Ability to customise
As per OEM brief
Values shown are for Kuhi Enterprise. Other sellers may differ — see the comparison panel.
Trade Mark
Company Kuhi Enterprise
Kuhi Enterprise logo
Kuhi Enterprise

KUHI, meaning ‘bud,’ is a promise from nature for something new, good, and important to life. Inspired by Mother Nature and staying true to this idea, KUHI is our family’s way of sharing nature’s freshness with you. We gather the best seasonal vegetables, grown organically in the fertile soils of a village in Upper Assam, and process them hygienically into delicious delicacies. Every pack of KUHI brings the pure goodness of nature to your plate. With each product, you’ll feel the caring touch of a mother, ensuring freshness, quality, and great taste for your family.

Registered address: Jorhat, India. Industry: Agriculture & Agri Products › Agri Produce & Finished Products.

FIEO Registered
View profile →
Established
2020
Employees
11–30
GST
18AYCPA9071F1ZK
IEC code
AYCPA9071F
Export markets
Global markets
Member since
Nov 2023
Turnover
$250,000 - $1 MM
Incorporation type
On request
Product details

Jaha rice, is a short-grain aromatic rice variety native to the Brahmaputra Valley in Assam, India. It is prized for its delicate fragrance, unique flavor, and soft texture. Joha rice is typically cultivated in the Garo Hills region of Assam, where the ideal climate and soil conditions contribute to its distinctive qualities.


Aroma: Joha rice is known for its strong, nutty aroma, often described as resembling almonds or roasted peanuts. This aroma is attributed to the presence of 2-acetyl-1-pyrroline (2-AP), a natural compound also found in basmati rice.


Health Benefits of Joha Rice:


Low Glycemic Index (GI): Joha rice has a low GI, meaning it releases sugar into the bloodstream slowly, which can help regulate blood sugar levels and prevent spikes. This makes it a suitable choice for people with diabetes or those who are watching their blood sugar levels.


High Fiber Content: Joha rice is a good source of fiber, which can promote digestive health, regulate appetite, and contribute to gut microbiome balance. Fiber also helps in lowering cholesterol levels and reducing the risk of heart disease.


Rich in Nutrients: Joha rice contains essential nutrients such as Vitamin B1, Vitamin B6, Iron, and Magnesium. These nutrients play important roles in various bodily functions, including energy production, red blood cell formation, and nerve function.

Description provided by Kuhi Enterprise.

Short-grain aromatic rice

Brahmaputra Valley and Garo Hills, Assam, India

Strong nutty aroma similar to almonds and roasted peanuts

2-acetyl-1-pyrroline (2-AP)

Soft and fluffy when cooked

Low Glycemic Index for blood sugar regulation

High dietary fiber aiding digestion and cholesterol control

Contains Vitamin B1, Vitamin B6, Iron, and Magnesium

Garo Hills region, Assam

Gourmet cooking, ethnic cuisines, diabetic-friendly diets

Specifications
Grain Type
Short-grain
Aromatic Compound
2-acetyl-1-pyrroline (2-AP)
Color
Off-white
Moisture Content
Typically 12-14%
Nutritional Content per 100g
Vitamin B1 – 0.1mg, Vitamin B6 – 0.2mg, Iron – 1.2mg, Magnesium – 22mg
Origin Location
Brahmaputra Valley and Garo Hills, Assam, India
Packaging
Bulk or customized packaging available
Shelf Life
12-24 months when stored in cool dry conditions
Usage
Suitable for preparing traditional Assamese dishes, pulao, biryani, and desserts
Use cases
Category
Food & Beverages > Grains & Rice > Aromatic Rice
Primary application
Suitable for preparing traditional Assamese dishes, pulao, biryani, and desserts
Brand
Not specified
Product type
Product
Logistics & handling
Lead time
On request
Packaging
Bulk or customized packaging available
Storage condition
As recommended by supplier
Origin
India
Form
As listed by supplier
Commercials Kuhi Enterprise
Minimum order
20 KGS (Kilograms)
Lead time
On request
Payment terms
As per negotiated commercial agreement
Commercial terms update when you select a different seller in the comparison below.
Frequently asked by buyers
What makes Joha rice different from other aromatic rice varieties?

Joha rice is distinguished by its distinct almond and roasted peanut aroma due to the natural compound 2-acetyl-1-pyrroline, native cultivation in Assam’s Garo Hills, and its soft texture after cooking.

Is Joha rice suitable for diabetic dietary requirements?

Yes, Joha rice has a low glycemic index, which helps prevent rapid spikes in blood sugar levels, making it suitable for diabetic diets.

What are the ideal storage conditions for maintaining Joha rice quality?

Joha rice should be stored in cool, dry conditions with moisture content maintained at 12-14% to ensure a shelf life of up to 24 months without loss of aroma or texture.

Can Joha rice be used in traditional Indian recipes such as biryani or pulao?

Absolutely, Joha rice’s soft texture and aromatic qualities make it excellent for traditional dishes like biryani, pulao, and other ethnic Assamese cuisines.

Are there packaging options suitable for bulk orders in supply chain needs?

Yes, Joha rice is available in customizable bulk packaging options tailored for B2B buyers, ensuring ease of transportation and storage.

Question not answered? Sellers typically reply within 24–48 hours.

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Buyer guides & articles

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Basmati Rice Grades Explained: A HORECA Buyer's Guide to Sourcing from India
Article
Basmati Rice Grades Explained: A HORECA Buyer's Guide to Sourcing from India
A HORECA guide to Basmati rice grades, aging and quality standards, helping hotels, restaurants and catering businesses source rice from Indian suppliers.
Published 02 Jul 2026
Joha Rice
Joha Rice
₹ 1.47 /KGS (Kilograms)