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Nipa Genx Electronic Resources & Solutions logo
Nipa Genx Electronic Resources & Solutions
Service Provider , Manufacturer, Professional Services, Brand Owner, Distributor, Exporter, Importer, Wholesaler, Startup — North Delhi, Delhi, India · Replies in ~24–48 hours
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Company Nipa Genx Electronic Resources & Solutions
Nipa Genx Electronic Resources & Solutions logo
Nipa Genx Electronic Resources & Solutions

We at NIPA when look back at the journey that started 47 years ago, we feel humbled. Sh Shree Pal Jain, the Founder, started the firm with just one room, one table and a set of chairs; with his sheer dedication, hard work, commitment and to develop everlasting relationships, throughout these nearly five decades have developed a customer centric and value-based company.

Registered address: North West Delhi, India. Industry: Publishing, Printing & Stationery › Publishers & Distributors.

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Established
1970
Employees
1–10
GST
07AAFCN8621E1ZJ
IEC code
AAFCN8621E
Export markets
Central African Republic flag CF Saudi Arabia flag SA Argentina flag AR Mexico flag MX Philippines flag PH
Member since
Nov 2024
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On request
Incorporation type
On request
Product details
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Additional Information

Advertising has moved from traditional methods to dynamic, technology-driven ones, and this book keeps both in view: time-tested principles alongside modern strategies.
It covers the field from its historical roots to contemporary practice, including the strategic role of advertising within marketing, how advertising agencies work, and the differences between print, broadcast, outdoor and digital media. Special emphasis falls on creating culturally relevant, persuasive advertisements, with step-by-step guidance on crafting ad copy, designing visuals, planning campaigns and integrating social messaging for public awareness. Real-world case studies from Indian and international contexts make the theory concrete.
It works both as a textbook and as a practical manual for students, professionals, entrepreneurs and social communicators. P. Jaisridhar and M. Surudhi are the authors. Colleges can order class sets in bulk.

Frequently Asked Questions

Q: Which media does the book cover?
A: Print, broadcast, outdoor and digital media.
Q: Does it give practical guidance?
A: Yes, step-by-step guidance on crafting ad copy, designing visuals, planning campaigns and integrating social messaging, with Indian and international case studies.
Q: Who is it for?
A: Students, professionals, entrepreneurs and social communicators.
Description provided by Nipa Genx Electronic Resources & Solutions.

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P. Jaisridhar & M. Surudhi

9789358871746

9358871741

English

Hardback

150

2025

NIPA

1

Specifications
Product Type
Book
Book Title
Advertisements For Promotions
ISBN
9789358871746
ISBN-10
9358871741
Authors / Editors / Compilers
P. Jaisridhar & M. Surudhi
Language
English
Imprint
NIPA
Year
2025
Binding
Hardback
Pages
150
Minimum Order Quantity
1
Product Category
Other Services
Subject Areas
6th Dean's Syllabus Books, Skill Development, Employability And Start-Ups, Agribusiness And Project Management, Agricultural Sciences, Computers, ICT, Extension And Rural Development, Animal Husbandry And Veterinary Sciences, Veterinary And Animal Husbandry Extension Education, Community Science Extension Education And Communication Management
Date of Publication
45869
Use cases
Category
Advertising and Promotions Book
Primary application
Brand
Not specified
Product type
Product
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On request
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As recommended by supplier
Origin
India
Form
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Commercials Nipa Genx Electronic Resources & Solutions
Minimum order
1 unit
Lead time
On request
Payment terms
As per negotiated commercial agreement
Frequently asked by buyers
What is the ISBN of this book?

The ISBN is 9789358871746 and the ISBN-10 is 9358871741.

What format is this title available in?

It is listed as a hardback book with 150 pages.

Who is the intended audience for this book?

It is designed for students, professionals, entrepreneurs, and social communicators who need a practical understanding of advertising and promotion.

What topics does the book cover?

It covers advertising history, marketing strategy, advertising agencies, print, broadcast, outdoor and digital media, ad copywriting, visual design, campaign planning, and social messaging.

Is this book suitable for academic procurement?

Yes, it is relevant to syllabus-based learning and subject areas such as skill development, employability, agribusiness, ICT, extension, and communication management.

What language is the book written in?

The book is written in English.

What is the minimum order quantity for this title?

The minimum order quantity is 1.

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₹ 228.00 /unit