The Importance of Naming Your Company

If you are lucky, you might come up with a name for your new venture quite spontaneously over a cup of coffee with your business partner. If you are not….you can rack your brains for weeks on end and still not hit the jackpot.

A business name should embody what your venture stands for, be self-explanatory, have high recall value and should in short be creative, meaningful and memorable.

Here’s an informative video that highlights aspects to be kept in mind while naming your company. After all naming a company can be as important and momentous as naming your child!