Engagement Rate - Business concept of the day
Definition: Engagement Rate is a measurement of likes, shares, comments or other interaction a particular piece of content receives.
Example: The SME boosted its ‘Engagement Rate’ on social media by creating original and relevant content as opposed to sharing what was already published everywhere.
Business Insight: Visuals have the greatest effect on getting followers sharing and clicking your content. Posts with relevant visuals have the maximum views.
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