B2B Marketing & Demand Generation

Customers not showing interest in buying? Learn the golden technique to win customers

Amit Sharma
Amit Sharma
CEO - Corporate Sales Training Company · Apr 12, 2022 · 3 min read
Customers not showing interest in buying? Learn the golden technique to win customers

Eight months into selling, I was struggling to get sales. 70% clients were not really interested. I was told - "Start listening to the clients to increase your sales. Clients will share crucial information."

To every client I met thereafter, I avoided talking about my products and religiously asked, "how can I help?" hoping to get more information.

But majority of clients had a usual response - "We have a requirement for ..."

It automatically forced me to talk about my solution and didn't really help much.

I tried various different questions such as - "What is the problem you are facing?" Majority of them had a usual response: "There is not such problem we just want to see what new options are available."

It was becoming hard to makes sales. It made me realise, it is not about listening unless clients start talking. If I really want to increase my sales, I need the skill, the ability to make clients talk first before I could listen to them.

 

It made me realise, it is not about listening unless clients start talking. If I really want to increase my sales, I need the skill, the ability to make clients talk first.


I started researching as to how to develop this skill and came across many awesome resources that elevated my ability to:

- Make clients speak
- Spill out all the right information
- Figure out their motivation for buying and
- Finally, adjust my pitch for better conversions.

It seemed like an insignificant change but its results were profound.

- I could set a better first impression in client meetings
- My first call/meeting success rate went up by 70%
- My sales conversions doubled
- My sales cycle reduced by half as I closed sales in first few meetings.

All with one small change - ability to make clients talk.

Also read: How your sales team can be an asset for market leadership

 

To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.

 

Image source: Canva

 

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.

Amit Sharma
Written by
Amit Sharma
CEO - Corporate Sales Training Company · Chennai · connections

With 19+ Years of ********* Sales Experience, Amit has Consulted and Trained over 850+ Corporates, 1,00,000+ Sales Professionals in 15 different countries in the Art of Persuasive Selling to double their Sales Growth. He is the founder and CEO of Dishah Consultants. Under his leadership, Dishah Consultants has seen a tremendous growth from a Startup to be recognised as Top Sales Training Firms in India. Learn more at www.dishahconsultants.com

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