Athena Traders

Inspired by traditional clay rituals and made for modern skincare, PURMUD brings you Fuller’s Earth (Multani Mitti) in its most minimal form — one ingredient, nothing added, nothing removed.

This finely milled, 100% pure Multani Mitti clay powder gently absorbs excess oil, draws out impurities and pore-clogging buildup, and helps refine the look of skin texture — without over-drying. Mix it into a paste with rose water or plain water for a clarifying face and neck mask, or combine with water or aloe vera gel for a soothing scalp treatment. Suitable for all skin types.

PURMUD is paraben-free, sulphate-free, fragrance-free and free of fillers — made at a GMP-compliant, ISO 9001:2015 certified facility in India. A simple ritual, passed down through generations, in clean, recyclable packaging.

100% PURE MULTANI MITTI – One ingredient, nothing else. Finely milled Fuller’s Earth clay powder with no fillers or additives, for a smooth, easy-to-mix texture.

OIL CONTROL & DEEP CLEANSING – Absorbs excess oil without over-drying, and gently clears pores and buildup for clearer, refreshed-looking skin.

REFINES SKIN TEXTURE – Helps smooth and balance skin with regular use, leaving it soft and fresh, never stripped.

FOR SKIN & SCALP – Use as a clarifying face mask or a scalp treatment mixed with water or aloe vera gel. Suitable for all skin types.

CLEAN & CERTIFIED – Paraben-free, sulphate-free, fragrance-free. ISO 9001:2015 certified facility, India. Recyclable packaging.

Bentonite Clay – A Versatile Mineral for Industrial Applications

Bentonite is a naturally occurring, highly absorbent clay primarily composed of montmorillonite, renowned for its exceptional swelling, binding, and sealing properties. Its unique ability to absorb water and form a gel-like consistency makes it an essential material across various industrial sectors.

Fuller's Earth is renowned for its exceptional absorbent properties and is widely utilized across various industries, including cosmetics, pharmaceuticals, and oil refining. Our product stands out due to its superior purity and consistent quality, ensuring optimal performance for your applications.

Diatomaceous earth (DE) is a naturally occurring, soft, siliceous sedimentary rock that crumbles into a fine white or off-white powder. It is composed of the fossilized remains of tiny aquatic organisms called diatoms. The main component of DE is silica (around 80-90%).

Types of Diatomaceous Earth:

Food Grade – Safe for human and animal consumption; used as a natural pesticide, dietary supplement, and detoxifying agent.

Industrial Grade – Used for filtration (e.g., pool filters), as an abrasive, and in various industrial applications. Not safe for consumption.