The book, Management Domains: General Management, Marketing, Finance, Entrepreneurship, and Human Resources, aims to develop entrepreneurs and business people by covering all aspects of management. It has been edited and compiled for easy reading.
Content
1. The Essentials of Marketing
2. Setting High Goals
3. Marketing Communication
4. Contemporary Practices in Marketing
5. Marketing Research
6 Negotiation Skills
7. Costs and Investment Analysis
8. Working Capital Management
9. Financial Management
10. Human Resource Management I
11. Human Resource Management II
12. Supply Chain Management
13. The End Note References
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