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The textbook 'Communication Technologies in Agriculture' by P. Jaisridhar & Surudhi serves as an essential guide in the evolving field of Agricultural Extension. It spans 24 meticulously crafted chapters, bridging traditional agricultural knowledge with modern communication technologies. Whether you're a student, researcher, or practitioner, this comprehensive resource provides crucial insights that facilitate the understanding of how communication can drive changes in agricultural practices. The book's scope includes a deep dive into the history of communication, the impact of ICT in agriculture, successful case studies, and the role of feedback in developmental communication. Targeted primarily at undergraduate and postgraduate students, the material enriches their academic curriculum, ensuring they are well-prepared for real-world application.
Key Features
Features | Description |
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Comprehensive Coverage | 24 chapters addressing both traditional and modern communication in agriculture. |
Target Audience | Designed for students, scholars, researchers, and practitioners in Agricultural Extension. |
Practical Case Studies | Includes successful ICT project cases that showcase real-world applications. |
Multidisciplinary Approach | Integrates concepts from Mass Communication, Rural Development, and Extension Education. |
Interactive Learning | Focuses on the importance of feedback and interactive media in agricultural development. |
Attributes | Description |
---|---|
Authors | P. Jaisridhar & Surudhi |
Publication Type | Hardback Textbook |
Chapters | 24 |
Intended Audience | Undergraduate and postgraduate students, researchers, and practitioners |
Key Topics Covered | Development Communication, ICT Initiatives, e-Literacy, Feedback in Communication, etc. |
*Disclaimer: This above description has been AI generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.
Brand: NIPA
Country of Origin: India
"This textbook, titled Communication Technologies in Agriculture, will be a comprehensive resource featuring 24 chapters that cover both traditional knowledge and cutting-edge innovations and trends in Agricultural Extension. It is intended for students, scholars, researchers, and practitioners in the field of Agricultural Extension. This book aims to fulfill the information needs of all stakeholders involved in the change process. Specifically, it will be useful for undergraduate students of Agriculture and Horticulture, as well as postgraduate students of Agricultural Extension, Mass Communication, and Rural Development, who are seeking to enhance their theoretical understanding.
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"This textbook, titled Communication Technologies in Agriculture, will be a comprehensive resource featuring 24 chapters that cover both traditional knowledge and cutting-edge innovations and trends in Agricultural Extension. It is intended for students, scholars, researchers, and practitioners in the field of Agricultural Extension. This book aims to fulfill the information needs of all stakeholders involved in the change process. Specifically, it will be useful for undergraduate students of Agriculture and Horticulture, as well as postgraduate students of Agricultural Extension, Mass Communication, and Rural Development, who are seeking to enhance their theoretical understanding.
"
Content
"1.History of Communication,2.Concept, Definition, Nature and Ingredients of Development Communication,3.Models of Development Communication,4.Theories of Communication,5.Types of Communication, 6.Organisational Communication Nature and Importance,7.ICT Initiatives for Development,8.Cases of Successful ICT Projects, 9.Interactive Media, 10.e-Literacy, 11. Knowledge Management,12.e-Portal and Agri-Portal,13.Audiotex and Videotex,14.Kisan Call Centre15.Mobile Phones for Agriculture and Development, 16.Satellite based Communication,17.Remote Sensing Technology, 18.Institutional Classic Forms of Support Communication,19.Psychological Barriers in Communication,20.Fidelity and Credibility in Communication, 21.Nature and Importance of Feedback in Communication,22.Effect of Feedback in Development Communication, 23. Mechanisms of Feedback in Developmental Communication Feedback through Mail
"
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