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Agricultural Marketing (Hardback, B. Kavitha, M. Uma Gowri, A. Indhushree & S. Padma Rani)

Brand: NIPA

Inclusive of all taxes

The book 'Agricultural Marketing' by B. Kavitha, M. Uma Gowri, A. Indhushree & S. Padma Rani is a meticulously structured educational resource designed for individuals looking to master the intricacies of agricultural marketing. This hardback edition offers a robust collection of structured questions and answers, covering essential topics including marketing functions, channels, market functionaries, agricultural price policies, and institutional frameworks. It serves as an invaluable tool for students and professionals who seek a clear and comprehensive understanding of agricultural marketing principles. The clear and authoritative writing style enhances accessibility, making it an excellent choice for revision and skill enhancement aimed at achieving high academic performance, particularly for those with limited access to credible information. Topics explored include market components, classifications, quality control, supply chain dynamics, risk management, and the impact of information technology on marketing practices. This book arms readers with the necessary knowledge to navigate the agricultural marketing landscape effectively, ensuring both theoretical understanding and practical application. Perfect for students, educators, and industry professionals alike, this book is a must-have for anyone interested in excelling in agricultural marketing.

Key Features

Features Description
Comprehensive Content Covers marketing functions, channels, and price policies.
Structured Format Question and answer format facilitates rapid revision.
Technical Insight Discusses agricultural price policy and market functionaries.
Accessibility Written in clear language for easy comprehension.
Practical Application Bridges theory with real-world agricultural marketing practices.
Support for Academic Excellence Helps students improve learning skills and achieve better grades.
Attributes Description
Authors B. Kavitha, M. Uma Gowri, A. Indhushree, S. Padma Rani
Type Hardback
Subject Agricultural Marketing
Language English
Edition Latest Edition
Number of Topics Covered 14
Ideal For Students and professionals in the field of Agricultural Marketing
ISBN Not Provided

*Disclaimer: This above description has been AI generated and has not been audited or verified for accuracy. It is recommended to verify product details independently before making any purchasing decisions.

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Brand: NIPA

Country of Origin: India

The book Agricultural Marketing is a valuable resource for those seeking to understand the subject of agricultural marketing in a systematic manner. It offers a comprehensive collection of structured questions and answers that cover a broad range of topics. The book has been published to cater to the needs of individuals who have limited access to objective information about Agricultural Marketing.

The text is written in an authoritative and clear manner, making it easy to understand. The book delves into various aspects of agricultural marketing, including marketing functions, marketing channels, market functionaries, agricultural price policy, and marketing institutions, among other topics.

This book is ideal for students who are looking to revise and learn important current topics in Agricultural Marketing. It will help students to improve their rapid learning skills and achieve good marks in exams.


The book Agricultural Marketing is a valuable resource for those seeking to understand the subject of agricultural marketing in a systematic manner. It offers a comprehensive collection of structured questions and answers that cover a broad range of topics. The book has been published to cater to the needs of individuals who have limited access to objective information about Agricultural Marketing.

The text is written in an authoritative and clear manner, making it easy to understand. The book delves into various aspects of agricultural marketing, including marketing functions, marketing channels, market functionaries, agricultural price policy, and marketing institutions, among other topics.

This book is ideal for students who are looking to revise and learn important current topics in Agricultural Marketing. It will help students to improve their rapid learning skills and achieve good marks in exams.


Content


1.Market: Components of Market- Importance of Agricultural Marketing, 2.Classification of Markets and Marketing Functions, 3.Market Functionaries, Regulated Market and Cooperative Market, 4.Warehousing and Quality Control of Agricultural Products,,5.Producer Surplus: Marketed Surplus and Marketable Surplus, 6.Product Life Cycle (PLC), 7.Marketing Channel, Marketing Cost and Price Spread, 8.Supply Chain of Agricultural Marketing, 9.Market Integration: Horizontal, Vertical and Conglomeration, 10.Agricultural Price Policy, 11.Risks in Marketing and Forward and Spot Market, 12.Marketing Institutions, 13.International Trade,14.Information Technology in Marketing




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Structured Questions

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Agricultural Marketing | B. Kavitha

M. Uma Gowri

A. Indhushree & S. Padma Rani

Agricultural Marketing (Hardback, B. Kavitha, M. Uma Gowri, A. Indhushree & S. Padma Rani)

Brand: NIPA

Inclusive of all taxes

You Save: -8866.71

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