At ISHTA Our approach is to innovate, stay simple and impact: We have developed a unique, easy to carry, no touch, comfortable, waterproof cover for toilet seat - “ISHTA” -. It provides a clean experience and helps prevent UTIs and other infections unknowingly contracted at times while using toilet seats. We contribute a part of ISHTA sale proceeds to organisations constructing and maintaining toilets. We try engage women (otherwise working as house helps) in our processes, helping them to earn extra money and learn to be ambassadors of change in hygiene habits. Clean is also Green... ISHTA is minimalistic and follows 3Rs- Reduce the use of paper, Redeploy part proceeds for sanitation, Recyclable material for environment safe disposal. At Ishta we strive for synergy: some make ISHTA, some add a brick for a toilet, some earn and learn, and sanitation becomes a reality in many ways for all. Everyone engaged contributes and achieves for oneself and each other.