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Ajoy Vakil

Chief Executive

Business Development

CMO On Contract

Mumbai, India

Your Virtual Chief Marketing Officer

DirectMart offers a host of S.MAR.T services (Strategy, Marketing and Training) that help you reach where you want to go!
We help you in developing a Business Strategy and then help you execute this by way of a Marketing Plan. Of course, we offer all the support services that you need in implementing this plan. We next complement this effort by way of Training your staff in areas related to Customer Service, Selling

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CMO ON CONTRACT, Ackruti Trade Centre, Anheri East, Mumbai, India, 400076

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Ajoy Vakil

19 Apr 2020, 3 min read

Learning & Development

Time for introspection

How the lockdown compels us to reflect on our business relationships.
Ajoy Vakil

21 Oct 2015, 7 min read

Leadership & Management

Moving Forward? Your First Step Is Strategic Planning

Strategic planning is an important exercise that helps you know where you are headed and how to get there, explains Ajoy Vakil.
Ajoy Vakil

18 Sep 2015, 8 min read

Leadership & Management

Your Company’s Values Can Raise Your...

Your organisation’s values help shape your employees’ behaviour as well as how outsiders perceive you. Ajoy Vakil explains the process.

Ajoy Vakil

Business Development

I remember the Dennis The Menace comics when I think of the lockdown. He was asked to sit on a chair facing the wall. No communication with anyone. Isolation of sorts. A time to reflect over his mistake. The current scenario we are facing is similar, in that it is giving us time to reflect on our business. What is going right and what can be corrected? It is giving us time to reflect on our business relationships. And most of all, it is pointedly asking us to look at the benefits of the relationship versus the opportunity cost of the relationship. By cost, I am not just referring to money but also intangibles like time, effort etc. There are high chances that you might realize that some business relationships aren't really fruitful. Now is the time to decide whether we need to continue feeding them, or maybe just quietly cut off. After all, there are some relationships that look like one-way streets – we don’t get anything in return during the hiatus, but we have to continue paying them. It could be a consultant on a retainer basis or a contracted vendor. The idea is to negotiate early on, and not catch them by surprise later. I have come across organizations that have tried negotiating with their vendors after the event! This is the one that is going to be thoroughly scrutinized. Is this relationship worth keeping? Or should we be negotiating better terms? The point I am making is that the value of each relationship is going to be measured with great care. A one-month hiatus is going to make us actually think very hard about things we have taken for granted, for years. My guess is we are going to examine business relationships the most. We will also look at outsourcing some services. It makes sense to pay per use rather than retain resources that are occasionally used. Whatever we do - let us make it a win-win.

18 Apr 2020, 18:05
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- 2 Comments
Ajoy Vakil

Business Development

Thanks to the pandemic, and the need to stay at home, we have got the opportunity to test or set up systems. These systems mostly relate to communication, work accountability and measurement. Employers must convey, through tasks, that this is not a paid holiday. Out of sight is out of mind. Don't do anything around this hiatus, and you are sure to send signals across the board that this is indeed a vacation. How many of you have personally called your employees to tell them that you look forward to their support during this time? One personal message can be, what they call in cooking parlance, a binding agent. I see this as a wonderful opportunity. Merely getting employees to fill the roster on a daily basis is not enough. Motivation is the key. And HR has now got a chance to play a critical role, as motivators, to keep the engine running. Team leaders play an important role - in fact, come to think of it, this is the first time when teams will work as silos, and the team leaders will act as integrators, collating all the work. Are we geared for this? Treat this as a wonderful opportunity to set up, test or tweak your systems.

6 Apr 2020, 12:58

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Ajoy Vakil

Business Development

How Good Bosses Helped Me Learn From My Mistakes https://t.globallinker.com/7I0fY

10 Mar 2018, 10:47

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