"Value" is one of the most overused as also misused terms today. It is not at all a synonym for low price. Customers do not buy solely on low price but at a value where the perceived price-benefit ratio is the best.
Therefore, value selling is essential to the success of any business. Unless of course, one is the low-price leader which most of us aren't. Also, it needs to be understood that selling value cannot be only about justifying the cost nor providing that something ‘extra’.
Buyers prefer sellers who care about and listen to them – in short, those sellers who build relationships. Buyers buy from people they like, price is just an excuse they will use to justify their decision.
#ValueSelling #BuildingRelationships #Listening #Sales
The challenges faced by entrepreneurs and small businesses are not very different from what large companies face, and while large companies have the financial wherewithal to address those challenges with time tested solutions, the entrepreneur is forced to be cautious.
As a start-up or SME business owner/ Founder/ CEO while juggling various responsibilities you’re also probably managing a small team of sales people all the while confronted by the business challenges of Growing Revenues & Increasing Profits.
You may have a Sales Manager or possibly considered hiring a Sales Manager but passed because of the affordability/ and or difficulty in hiring the right resource.
If you’re ready to transition your business into a scalable sales organization, the game changer you’re looking for is Fractional Sales Management.