We provide location-intelligence to offline retail brands using micro-location data on consumers to derive intent and buying propensity. The solution helps brands to map consumer journeys in the real-world, optimise ad spends with contextual targeting leading to better in-store conversions. Brands and digital advertisers can visualise consumer personas and cohort behaviour in real-time and also design marketing interventions to transition consumers between online and offline world.
The market now demands a fully digital enterprise – where digital is “at the core” rather than an “extension” or “bolt-on”. This requires companies to reinvent key business activities that taken together create a new Platform for the business that changes the basis of competition and leads to step change improvements in performance.
Digital & Technology: Overview
Digital technology is driving significant changes across just about every area of our lives. From ecommerce to fintech and IT solutions – new developments and advancements are creating many opportunities in the sector.
A growing base of Digital & Technology businesses are part of the GlobalLinker platform. This includes business owners in the following categories — Animation & Gaming, Blogs, Digital Solutions, Marketing & Services, Ecommerce, FinTech, IT Software & Services, Technology & Related Services, Web Portals etc.
GlobalLinker offers Digital & Technology businesses rich opportunities to showcase their business; network with other business owners; find customers, partners and suppliers; digitise their services; foray into exports; benefit from a host of knowledge resources and events; and avail of special offers for their business growth.