Digital Marketing Best Practices: For customer acquisition, engagement & retention

By GlobalLinker

Online Event

Date And Time

Fri, Sep 24, 2021
17:00 PM - 18:30 PM (IST)


Digital Marketing Best Practices: For customer acquisition, engagement & retention

Free Registration


About this Event

  • Meetup

Digital Marketing has transformed how businesses connect and engage with customers and is a powerful growth accelerator for SMEs.Clearly, a good Digital Marketing strategy is essential for most businesses.


So how can SMEs discover the key to smart digital marketing for greater customer reach, brand awareness and sales?


Join us on Friday, 24 September at 5 PM for the most exciting webinar with seasoned digital marketer and SME expert -- Vedanarayanan Vedantham (Veda).


Talking points

  • Digital Marketing core SME engines - SEO, Content, Product Marketing, Social Media Marketing
  • How do you prioritise digital marketing efforts for your business? Facebook Vs Google Vs LinkedIn Vs Youtube?
  • Inbound marketing - Why?
  • Digital consumer behaviour
  • Earned Media creation - Virality, PR, Social shares
  • Lead Engagement & Nurturing
  • Digital Marketing for Ecommerce


Vedanarayanan Vedantham (Veda) is currently the SME & Startup Business Head at Razorpay. He has helped build, grow multiple digital products & brands across Health-Tech, Ed-Tech & online travel. He possesses a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development. Veda is also a visiting faculty member at various top B-schools in the country.

Hosted by

Mohammad Adnan

Manager Ecommerce

Gurgaon, India