7 Nov 2019, 16:07 — 5 min read
Today, people spend most of their time on mobile phones and other digital gadgets and hence making use of digital technologies makes more sense.
Digital marketing allows marketers to keep up with the latest trends online, therefore remaining relevant to customers.
But still, in every marketing department there is a debate whether to invest in traditional marketing or digital marketing. More so when it comes to budget allocation.
Traditional marketing still works on old ways of 4Ps – Product, Price, Promotion and Place.
Product to Experience - What is the experience you are giving in the full customer journey for your brand?
Price to Engagement – What value do you consider for your customer’s attention, engagement
Promotion to Exchange - Inspire your customers and employees with your passion; find the passion and emotion in your brand
Place to Everyplace - Reach your customers anytime, any device, any place.
Also read: Digital Marketing Trends in Product Pricing
Here is a summary of the difference between traditional and digital marketing:
This will give you some clarity about which marketing is better for your business and allocate the right resources. Digital marketing also allows marketers to keep up with the latest trends online, therefore remaining relevant to customers.
Also read: Digital Disruption: An advantage for your business in 2019
Image source: shutterstock.com
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Posted bySandeep Raut
We deliver Consulting Services on Digital Transformation, Digital Maturity Assessment, Roadmap, Customer Journey Mapping.
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