GlobalLinker

Smarketing - Business concept of the day

Smarketing - Business concept of the day

Marketing

GlobalLinker Staff

GlobalLinker Staff

15 Oct 2018, 12:00 — 1 min read

Definition: Smarketing is the integration of sales and marketing. Main objective of this activity is to have a seamlessly alignment of the two key functions with each other. 

Example: The sales and marketing team collaborated, to understand buyer personas from the sales team, to enable the marketing team to target its desired customers accurately. 

 

Business Insight: This practice results in an enhanced inter-departmental communication between sales and marketing and can result in revenue growth as high as 20% according to a study. 

 

Posted by

GlobalLinker Staff

We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.

Recommended articles for you

Got an inspiring story?
Get featured on SME inspirations

Already a member?

Log in

Got an inspiring story?
Get featured on SME inspirations

Already a member?

Log in

GlobalLinker - GET THE BIG BUSINESS ADVANTAGE

Visit mobile site