Smarketing - Business concept of the day
Marketing
15 Oct 2018, 12:00 — 1 min read
Definition: Smarketing is the integration of sales and marketing. Main objective of this activity is to have a seamlessly alignment of the two key functions with each other.
Example: The sales and marketing team collaborated, to understand buyer personas from the sales team, to enable the marketing team to target its desired customers accurately.
Business Insight: This practice results in an enhanced inter-departmental communication between sales and marketing and can result in revenue growth as high as 20% according to a study.
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