12 Dec 2019, 16:10 — 5 min read
The GlobalLinker free ecommerce platform is meant for companies that want to sell online. It's that simple! GlobalLinker’s ecommerce platform has been conceptualised to help businesses tap into the digital world, which has become an indispensable way to grow your business. The myth that an e-store is best for consumer goods or for business selling directly to consumers (B2C) is flawed. Any company, that would like to sell online can benefit from ecommerce platforms, especially GlobalLinker’s. Not only can B2C companies offer their products to consumers on a unique shopping experience but B2B (business to business) companies can also provide their corporate customers an exclusive platform to learn about and buy their products and offerings.
GlobalLinker’s ecommerce platform has been conceptualised to help businesses tap into the digital world, which has become an indispensable way to grow your business.
This is one of the biggest benefits of an ecommerce store. The fact that anyone from around the world, can look at your store and your products can increase the number of consumers, prospective sales and in general increase the promotion of the business.
The ROI (return on investment) on this sales channel is unbeatable. The cost to set up an ecommerce store are no longer prohibitive and with the help of social media and free resources that are available to even bootstrapped companies, running an ecommerce store can truly help sell more and make more profits.
This is the other big benefit of an ecommerce platform, be it B2B or B2C. Anyone from around the world can take a look at your offering, despite time difference, location, weekends etc and this helps in being always available to sell.
An ecommerce platform gives the store owner real-time data and analytics about products and customers. Where did the customer click, when did s/he abandon the cart, etc are all valuable metrics that allow you to make adjustments to meet your customer’s needs.
The response times and therefore are more satisfied by being heard is another benefit. Ecommerce stores can benefit from bots or remote centres that help spontaneously reply to consumers. At its nascent stage, this can also be done simply with an FAQ page which answers questions, convince and converts customers to buy their products.
Also read: Build a great FAQ page for your website
Although consumers pay the ecommerce store for the products, cash changes hands directly at the bank account level, thus decreasing the chance of bad debts (as payments need to be made before product is dispatched). This also help smaller companies have more control on their cash flows.
With an online store you can run advertisements across search and social media platforms to spread awareness about your business and to also bring in new business. Furthermore, unlike traditional advertising mediums which are cost heavy and take time to reach out to the right audience, digital ads are cheaper and can be targeted specific to the desired audience, needless to mention, reachout of digital ads is almost instant.
So as Jamie Shanks, CEO Sales for Life says - “It’s time to go where your buyers live: online.”
If you are an existing business or a new one, selling online gives you the above benefits. You don't need any technical expertise or prior experience in ecommerce to get started. GlobalLinker’s dedicated support team is always available to help you. So, what are you waiting for?
Image source: shutterstock.com
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
25 Aug 2021, 10:04
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