Creating your own e-Store — a ‘bear’ necessity

Creating your own e-Store — a ‘bear’ necessity

Ecommerce

GlobalLinker Staff

GlobalLinker Staff

5 Oct 2020, 09:31 — 5 min read

Nutritious food is vital for a happy, healthy life, but we are all leading increasingly busy lives. What we need are meals that are both nutritionally complete and convenient—foods that have just the right amount of protein, essential fats, carbohydrates, vitamins, and minerals. Brawny Bear Nutrition offers all this and much more.

Meet the entrepreneur

Headed by Shivaam A Tibrewal, a professional golfer, Brawny Bear Nutrition is a Mumbai-based company with the goal to provide wholesome and natural nutrition. This small group of dedicated health enthusiasts believe less is more—fewer ingredients with extraordinary results. Their product’s core ingredient is ‘dates’ as they come with a host of natural health benefits. Brawny Bear Nutrition has a whole range of delicious and nutritious spreads and powders. Shivaam shares, “No compromise! This one statement encompasses our commitment as a company. We don’t compromise on health, taste, quality of ingredients, and manufacturing process. All our products are extremely versatile with no sneaky disclaimers in fine print. Brawny Bear products can literally be consumed by anyone and everyone, with the freedom to consume any way you like!”

 

Challenge

When about a year back Shivaam and his team came up with the idea of Brawny Bear Nutrition, their challenge was unique—how to create a brand that seeps into the psyche of the audience and has a distinct brand identity. Initially, they started selling Brawny Bear products on marketplaces like Amazon, and while they received a good response, there was a limited brand recall. Shivaam opines, “Since our products are not one dimensional and have multiple talking points, we wanted to create our own platform so we could have the freedom to talk more in-depth about our intricate process, sourcing of high quality ingredients and what separates us from the existing products in the market. Without your own platform, it's easy to get lost in the hundreds of products present on these shared platforms.”

 

Solution

To overcome this challenge of lack of brand building opportunity, the Brawny Bear Nutrition team decided to create an online store with GlobalLinker’s e-Commerce platform – Linker.store. Not only is the Linker.store solution free to start-off with, it is also extremely user-friendly and convenient. In a matter of days, the Brawny Bear store was up and running with attractive banners, a beautiful display of products, detailed product descriptions, and a fun logo and mascot featured on all pages.

 

What GlobalLinker has done for small startups like us by providing a digital platform is invaluable! Not only that, but they also have a fantastic team and really help ease the process of taking your brand online.

 

Result

A few months since the eStore launch, the positive effects are there to see – great brand recall, increased sales, the spike in the word of mouth and social media promotions. The brand has created a buzz and a lot of people are not only purchasing the products but also keen to learn more about the brand and its offerings.

Brawny Bear Nutrition and Linker.store has been a match made in heaven. A brand with such a distinct identity and ethos deserves a customised e-Store that does justice to the brand voice. With their Linker.store, Brawny Bear Nutrition is all set to revolutionise the food market. Shivaam shares, “The entrepreneurial journey is a tough one, right from the word go. What GlobalLinker has done for small startups like us by providing a digital platform is invaluable! The ability to ‘come physical and go digital’ is truly a blessing. Not only that, but they also have a fantastic team around it and really help ease the process of taking your brand online. It’s been a great experience for us using Linker.store!”

 

Visit Brawny Bear Nutrition -- https://www.brawnybear.com/

 

Also read: Delighting customers in every retail format

 

Disclaimer: This article is based solely on the inputs shared by the featured member. GlobalLinker does not necessarily endorse the views, opinions & facts stated by the member.

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