Crafting a Mission Statement That Inspires & Endures

Crafting a Mission Statement That Inspires & Endures

Business Development

GlobalLinker Staff

GlobalLinker Staff

2 Feb 2015, 13:12 — 5 min read

“To be Earth’s most customer-centric company in the world, where people can find and discover anything they want to buy online, and endeavours to offer its customers the lowest possible prices.”

This is the mission statement of Amazon – one of the most successful online companies of the 21st century. Expressing your company’s statement of purpose in a single sentence is referred to as a ‘mission statement’. The success of Amazon can be contributed to various factors -- one of them being that the company’s founders have tremendous clarity about the purpose of their company, which is aptly embodied in their mission statement.

A mission statement should be the sheet anchor of your business and determine its core philosophy and facets. Another good example is Starbuck’s mission statement.In the past four decades, Starbucks has revolutionised the concept of a neighbourhood coffee shop and has stayed true to its credo–To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.


Creating an effective mission statement that your team members will adopt and customers will appreciate, requires skill. Here are some factors to keep in mind while drafting a mission statement.


When you live by your mission statement, then spectacular things begin to happen. Your dream customers, clients and employees very naturally gravitate towards you.This is because your business is in perfect harmony with your vision. An effective mission statement can serve as a reminder for why you founded your business and a guidepost for years to come. 

  

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