Buyer Persona - Business concept of the day
Business Development
4 Sep 2018, 11:30 — 1 min read
Definition: A buyer person is the summary of an ideal buyer, based on market research, product prototyping, data and hypothesis.
Example: The buyer persona for the boutique fashion outlet was found to be a young corporate working woman. The boutique ran an extensive campaign to target the buyer matching the persona and received 40% extra footfall in their retail outlet.
Business Insight: The representation helps marketers define their ideal audience and it helps salespeople determine lead quality and mobilise resources to that persona.
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