13 Jul 2018, 10:29 — 1 min read
Definition: Brand loyalty occurs when a customer develops a preference for a particular company.
Example: Apple Inc. is a large corporation that builds and leverages brand loyalty as it continues to grow.
Business insight: Brand loyalty means people make repeat purchases. Customers who make repeat purchases are a sustainable way of fuelling growth of a business. It is also less expensive than spending on marketing to acquire customers.
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
18 Jan 2022, 12:05
6 Jan 2022, 13:00
Most read this week