9 Jul 2018, 12:18 — 1 min read
Definition: A brand identity is how a business showcases itself and is perceived by its clients and consumers. The logo, design, slogan and differentiating characteristics are all a part of a brand’s identity.
Example: The brand identity of a popular soft drinks giant is that the product is cheap, refreshing and for bold young people.
Business insight: A brand identity can help make your business stand out among the competition. Customers may look to you for a certain differentiating qualities, leading to customer loyalty.
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
23 Jan 2023, 13:06
23 Dec 2022, 10:00
Most read this week