3 Sep 2018, 09:52 — 1 min read
Definition: Advertising is putting a spotlight on a product, service or business through paid broadcasting – print or digital.
Example: An event management company's social media campaign targeted to youth, helped them sell their premium tickets within a day.
Business insight: Advertising is evolving, from print to television and digital and now digital 2.0. The manner in which companies attract clients and customers is constantly changing and an entrepreneur should be aware of the many mediums.
Posted byGlobalLinker Staff
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