26 Aug 2020, 15:11 — 9 min read
Businesses are trying to adapt to the ‘new normal’, while the digital medium has sped up in any and every business type and industry. The basic idea of eCommerce only being for B2C (Business to consumer) has been fed in our mind, but today eCommerce is not only limited to B2C. B2B (Business to Business) companies have started implementing the eCommerce system. The common goals for every business is growth and cost-effectiveness. B2B eCommerce helps businesses streamline processes, along with having satisfied customers and staff. This is a win-win for any business. The primary difference between B2B and B2C is that B2B includes bulk orders, businesses don’t buy 1-2 products, instead they tend to buy a large number of the same product.
Manufacturers and distributors are going through a dramatic shift in the way they do business. In a world where consumer expectations are at an all-time high, brands have been turning to B2B eCommerce to give their buyers the same online ordering access and lightning-fast fulfilment they are accustomed to in their consumer lives.
B2B eCommerce is a place when numbers of buyers and sellers meet at a common virtual market place. Here, both the seller and buyer are businesses and not the end consumers. According to a study, B2B eCommerce growth shows no sign of slowing down. A report suggests by 2023 that the B2B eCommerce for the year 2023 can reach up to $1.8 trillion.
A typical B2B supply chain includes:
Manufacturer --> Supplier --> Distributor/Traders --> Retailer --> Customer.
Now that we have established what the B2B supply chain looks like. The introduction of eCommerce for the B2B sector has helped businesses in reducing costs, improving data accuracy, streamlining business processes, accelerating business cycles, and enhancing customer service. Let’s understand who will benefit by creating an eCommerce platform in this chain. Firstly, the suppliers can start an eCommerce store to sell products to the distributors; the distributor can have an eCommerce store to carry forward the chain and move the product onto the retailers, which leads to the end consumer.
For instance, if a business were to buy stationery, notepads, required for their branches through one distributor. B2B eCommerce would help the distributor sell these products to the business and would make it possible for the business to conveniently bulk order online.
At this pace, it’s the right time for your business to consider upgrading to an eCommerce-enabled website to be a part of this digital transformation in B2B commerce.
Here are the 5 key reasons you need to have a B2B eCommerce website.
Digital catalogues help to get business in real-time. Having your product catalogues online allows you to reach out to more customers, especially those who have entirely shifted to the online space. An excellent search function and they can easily find exactly what they’re looking for. A digital catalogue acts as a reference for your business, and it allows your existing and potential customers to view your products and services from wherever they are as long as they have access to the internet and a mobile phone.
Your eCommerce website allows you to reduce costs as you no longer have to print or distribute paper catalogues, continuing to bog down your staff‑ with data entry. The attempt to generate the revenue that your team could be driving if they weren’t wasting time with data entry, if you count in their potential to find new customers, drive upsell, and retain your current customer base. B2B eCommerce software solves this issue by syncing self-service orders directly to back office systems, such as your ERP, eliminating the need for redundant order entry processes. A B2B eCommerce also helps to ease out the burden on the sales representatives.
With your existing clients, you may have already become their preferred supplier, you’ve earned their repeat business and can count on them to generate income. Making it easier and more seamless for them to buy from you, with the eCommerce website, you will only add to your advantage. An eCommerce website helps with repeat clients, as your sales representation does not need to visit them for every order, which saves time and money for your company. With repeat customers, the opportunity to grow your businesses is to offer them a subscription service. An eCommerce platform allows repeat customers to automatically purchase and re-purchase your products and services at a much faster pace, without the extra step of getting in touch with the representative. This saves time for both you and your customers.
An eCommerce store never stops – even in the middle of the night or amid festive celebrations, it’s acting as your ever-ready sales representative – 24/7. It serves as your best-appointed staff who doesn’t demand holiday or overtime. With your B2B business offline, you cannot always be available. The more and more automated it gets, you can only imagine the impact on your success. The rise in B2B eCommerce allows access to more B2B buyers that can be targeted globally anytime and anywhere. B2B eCommerce also gives access to new stores, geographies, product catalogues, divisions, and so on. This makes your B2B selling more effortless than ever before. You can also make use of the power of search engines with SEO to efficiently promote your offerings to your potential clients.
B2B eCommerce software automatically integrates inventory management software, which helps you maintain your inventory and update it automatically with every order. The software alone will not manage the inventory. Many suppliers find it very helpful and provide them with enough inventory features, leading to efficient inventory access and relaxing your buyer and back office staff of frustrations of the laborious process of this manual task.
Having an eCommerce website for your B2B business can help in cutting down the paperwork to keep records, as all the orders placed on your eCommerce store will take care of that for you.
More and more businesses are looking to eCommerce solutions to increase the ease and transparency when transacting with big companies
Now is the time to shift your business to B2B eCommerce. Holding back could draw away the opportunity to connect to an entirely new group of buyers. Offline businesses can begin to lose their competitive advantage if they continue to rely on older methods.
At the same time, new businesses and competitors could move faster with more innovative technology and eCommerce platforms. Now is time to embrace the change and dive headfirst into B2B eCommerce
So, when are you setting up your B2B eCommerce store?
The B2B industry is growing, and you need to, too.
If you are convinced to start and grow your business through an online store, Globallinker has developed a solution for you where you can not only create your eCommerce store for free with one of its many features being bulk orders but also Learn, Grow and Network with 300,000+ SMEs.
To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.
Image source: shutterstock.com
Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker
Posted byJayant Arora
Helping manufacturers & exporters to grow their businesses through digitization and by making doing business simpler, enjoyable and more profitable.
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