Definition: Marketing campaigns promote a product through different media, including television, radio, print and online platform. It's a series of activities undertaken by a company itself or a third party to increase awareness for a particular offering or a portfolio of offering through several mediums and its channels. A marketing campaign has a limited duration.
Example: During the festive season, a LINKER.store owner selling fashion apparel and footwear launched a marketing campaign to make it's current & prospective users aware of the limited time offers the business was offering on its new range of festive products.
Business Insight: Experts project that by 2021, marketing leaders will spend 75% of their budget on digital marketing given its popularity in taking over traditional forms of marketing including print, radio, and television etc.
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