Digital Engagement is the Key to Growth for SMEs

A recent report by Google & Deloitte reveals that digitally engaged small & medium businesses can play a vital role in spearheading India’s growth agenda. The report titled 'Connected Small Business: Unlocking India's Digital Potential' highlights that SMEs that are adopting digital tools to drive business, could expect an annual revenue growth of up to 27%, compared to their counterparts who have not begun their digital adoption journey.

Based on a national survey of 500 businesses, the report analyses the digital engagement of Indian SMEs to understand how digital technology could help them, and what that would mean for India as a whole.

According to this report, adopting a sound digital strategy is the way forward for all SMEs. Enhanced digital engagement by SMEs, increases market reach and improves overall business performance.

Read more to learn about the enlightening findings of this study.